Classic Lifts Wins State-of-the-Art Lift Modernisation at Iconic Birmingham Landmark

Classic Lifts is proud to announce we have been awarded a major lift modernisation project at Alpha Tower, one of Birmingham’s most recognised buildings.

This ambitious project involves the comprehensive upgrade of five lifts across the building’s 27 floors and is to be completed over a period of 15 months.

TUV SUD Lift Consultancy has commissioned the project for Alpha Tower.

Alpha Tower is a high-occupancy building that serves multiple businesses and sees a substantial daily flow of tenants and visitors.

Classic Lifts will replace major components including the control system, machines and lift cars, and modern destination control and remote monitoring of the completed lifts, vastly improving the customer’s view and understanding of their lift service.

A key feature of this project is the replacement with a new advanced Destination Control System. Unlike traditional lifts that respond to the first call, Destination Control allows users to input their desired floor when approaching the lifts. The system then assigns the car that will take them to their destination most efficiently.

Users enjoy improved efficiency and reduced wait times compared to traditional systems. Owners enjoy an increased level of flexibility and control of their lift assets.

“The Classic Lifts project business in the Midlands is growing in capability all the time, offering new lifts, replacements or major modernisations,” commented Sales Director, Jonathan Speck.

“This project is a wonderful example of how we can match our key skills and quality supply chain to meet a specification for high-speed modernisation, fitting modern Destination Control to a busy, occupied office”.

Alpha Tower’s lift modernisation marks a significant achievement for Classic Lifts and reflects the company’s continued commitment to delivering innovative, tailored solutions for high-demand buildings.

The project underscores Classic Lifts’ ability to undertake large-scale, complex installations across the UK, meeting the specific needs of its clients, further solidifying its position as a leader in lift engineering.

As the project commenced in November 2024, we look forward to posting more updates on the progress of this project.